How the Holiday Season is Changing in 2020

The way people shop now is not the same way they were shopping just a year ago. Within the last year, more and more sales have been happening online, and customer buying habits have changed and are not predicted to go back to the old ways pre-COVID-19. This holiday season is no different and looks different as more companies are starting their sales early, having them last longer than a traditional holiday sale would. Everyone is evolving and adjusting to a new way of doing things to ultimately give the customer the best possible online experience. Below are some tips and ideas to get you thinking about your holiday sales.

Advertise Early

These days it is never too early to start advertising holiday deals that your company will run. Companies are looking to create sales as early as the beginning of November and some the last week of October. During this time leading up to the deals, you want to advertise effectively and not just add to all the noise that customers already have but rather stand out and grab their attention. At first, put out ads that bring awareness to the promotion and items that your company is running and then do retargeting ads to get the conversion and refresh customers on what is on sale.

Offer Compelling Promotions

Now is the time to offer deals that are different from the regular monthly promotions that you run. Look to provide bundles with products that consumers have wanted, seasonal favorites, or items that are not usually included in monthly promotions. Remember to keep the offers compelling for shoppers. Look to run percentage offs, dollar amount offs, or free gifts with purchase. Then the question arises of if the deals should stay the same or change if the holiday promos are close together. Remember to keep the customer in mind first when deciding what deals to run and when to run them.

Customer Experience

2020 has brought many changes. COVID-19 has impacted the way we travel, work, interact with people, the way people shop, and buying habits. This holiday season, the main thing to remember is customer experience. Finding the right products, making them easier to find on the site, and making purchasing and shipping a delightful experience for them should be a priority because this year is not the same as it always has been in years past. Customers and companies have been thrown into the e-commerce world. Holiday deals are no longer a one day deal but are now spread out over longer periods of time.

Implement some of these ideas into your holiday plan to give your customers the best experience, whether that be running promos longer, offering products that generally aren’t on special, or giving them a pleasant shopping experience. Remember, it is never too early to start planning your holiday sales as it is happening earlier and earlier every year. Don’t forget to check out all of the promotions happening on Nectar.