Firm hold. Matte Finish. Lightly scented. This hard, high-hold styling clay pomade naturally texturizes hair without the shine for an effortless, all day "I woke up like this" look.
This product is intentionally very hard. Emulsifying with your fingers and adding a touch of moisture loosens it up. It's made to keep in your hair long, so a day later you can add a touch of moisture to your hair and re-style and look fresh again. So this is a good pomade for when you're on the go and can't shower.
Put a dime-sized amount into the palm of hand or fingers and rub together to warm and emulsify the pomade. Apply product to dry or wet hair (wet hair for a wet-look finish). Use more product for increased hold and style.